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Size of the Brochure
Once all the content has been chosen, business owners must decide what type of brochure they would like to have printed. Popular choices for brochure printing include brochures that are flat, tri-fold and half-fold. Brochures are also available in a variety of sizes; however, the most popular sizes for brochure printing include 8 x 11, 8 x 14, and 11 x 17. In addition to the fold and size of the brochure, business owners must also choose what type of paper stock they would like for their brochure printing.
Usually, the thicker the paper stock, the more durable the brochure will be in the future. After those choices are made, business owners also have to decide what type of colors they would like in their business brochure and whether they want a gloss coat finish or UV-coating on the brochure to make it more durable. Brochures can be printed on both sides of the paper, or only one side. Ultimately, brochure printing gives business owners an opportunity to creatively promote their businesses and entice customers to try their products or services.
Quality Printing for Brochures
The professional quality brochure can attract interest to any business. But, a poor quality brochure invites the reader’s criticism. Brochures have single shot at representing the interests to the public. So, it’s very important to use top-notch print piece for the office or in various locations through the community.
When you are preparing your brochure for print, make sure that it has a clear design, format and layout. This will give the printer a well-designed document for easy printout. Write the readable text and easy-to-read style, font and size. A sloppy print piece is very difficult to manage and it requires several layouts till the printer and your company is satisfied.
You have to find a reliable printer before the project is ready for duplication. You can start with the yellow pages. Check the ads and call for estimates. You can see for free samples of print jobs or contact information for reference.